Nobody publishes a price list for this, so here's an honest breakdown of how clipping campaigns are actually priced, including ours.
Where the money goes
A campaign budget splits three ways.
- The agency fee. This comes off the top. It pays for recruiting and vetting clippers, reviewing every clip against your brief, tracking views per clip per account, catching fraud, handling payouts, and reporting. If an agency can't explain what its fee covers in concrete terms, that's a red flag.
- The clipper pool. The rest funds payouts. Clippers are paid per thousand views, a fixed rate per 1k verified views on approved clips. More views, more pay. The incentive points exactly where you want it: clips that actually get watched.
- Nothing else. There's no ad spend, no boosting, no paid placement in an honest campaign. If someone's charging you for "promotion" on top of the campaign budget, ask them to explain precisely what that buys.
If the agency gets paid per clip produced, they're incentivized to flood you with mediocre cuts.
What moves the price
- Volume. More clips across more accounts costs more and reaches more. A pilot can be small on purpose; a full push is bigger by design. Neither is wrong, they're different tools.
- Campaign length. A two-week sprint and a three-month always-on presence are different budgets. Longer campaigns also get smarter over time, because the agency learns which moments and hooks work for your content.
- Niche difficulty. Some niches need clippers with specific taste, knowledge, and audiences. A finance podcast needs a different cutter than a comedy stream. Harder to staff, priced accordingly.
- Vetting depth. Anyone can promise "vetted clippers." Real vetting, reviewing actual work, checking that past views are authentic, enforcing brand rules clip by clip, costs real effort. You're paying for the filter, not just the roster.
Tricks to watch for
Charging per clip. If the agency's revenue grows with the number of clips produced, their incentive is volume, not performance. Per-view payouts align everyone, agency, clippers, and you, around the same thing: views.
Promised view counts. Nobody can promise a number on organic short-form. The algorithm doesn't take orders. Anyone guaranteeing views is either lying or buying bot traffic, and bot traffic poisons the account data you'd use to judge the campaign. Run.
Vague reporting. "Your campaign got 2M impressions" means nothing without per-clip, per-account breakdowns. Before you pay, ask what the report looks like: which clips, which accounts, how many verified views each, what got rejected and why. If they can't show you a sample, they don't have one.
Long lock-ins for pilots. A pilot exists to answer one question: does this work for your content? That shouldn't require a six-month commitment. Short pilot, clear read, then decide.
What a pilot looks like
A pilot is a small, time-boxed campaign designed to answer one question: does this work for your content? Typically two to four weeks, a defined number of clips, and a fixed budget. You should know up front what success looks like, not a promised number, but what you'd need to see to go bigger. At the end you get the full report: per-clip views, which moments worked, which accounts performed, what got rejected and why. Then you decide with data instead of hope. If an agency can't describe its pilot structure clearly, it doesn't have one.
How we price
Our pilots are quoted per campaign, because the right size depends on your content, your niche, and what you're trying to learn. No public price list, no locked-in rates, just a number tied to a plan, with the budget split shown up front so you can see where every dollar goes.